Entry #5: Allstate Mayhem
First and foremost, the advertisement begins with some humorous dialogue that would relate to the younger generation of women. It begins with the man filming himself curling his hair on what is called a “blog.” Although a lot of older women also do hair, younger generations are more likely to blog themselves while doing their hair. He goes on to say, “this mermaid how-to will definitely get me a lot of likes.” This for sure got a chuckle out of me, and it probably did from other people. This is a funny thing to say, because when you first look at him, you wouldn’t expect him to know what that is. Additionally, younger generations grew up on social media, and for most of us, getting a lot of likes is important. Therefore, him saying he wants a lot of likes is relatable. After he says this, he puts the straightener down on the table. Well, that was a mistake. Next thing you know, smoke is forming from it. As us ladies know, you do not do that for that exact reason. However, this is a relatable thing with many women, because it has most likely happened to us before. Seeing this makes you think of the time you did it. It might’ve not been funny at the time, but now you’re able to laugh about it. That being said, when it happened in the commercial, it’s funny because it’s relatable. Finally, he wraps it up by saying that your insurance might not be able to cover the damage that arises from the straightener, but Allstate can and will.
To conclude, watching relatable events are amusing for us because it makes us think of ourselves in that exact same incident. Allstate Mayhem composed an advertisement that convinces you to join their insurance while making it relatable to its viewers. What do you guys think of this advertisement?
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